CLIENT
The Marine Group
ICG Longbow
CLIENT INDUSTRY
Residential Development
SERVICES PROVIDED
Residential Development Consultancy & Sales
LOCATION
Cardiff Bay, CF11
SIZE/VALUE
Average £311 sq ft
£31,000,000 GDV
DIVISION INVOLVED
Residential Development Sales
DATE
2017 - 2021
Contemporary marina living with a collection of 115 thoughtfully designed 1, 2 and 3 bedroom apartments, duplexes and penthouses at a fantastic waterside setting.
WHAT WE DID
Savills gave consultancy advice from the initial planning stages on full specification, sales structure, marketing suite set-up, design and promotional tools, including work in consultation with development managers and re-branding. Savills co-ordinated strategies for Help to Buy and designated Waterside Living and Part-Exchange opportunities with Savills wider services.
CHALLENGES OVERCOME
Navigated new cladding legislation and EWS1 requirements and managed lenders, surveyors and buyers through a changing process. Continued to sell with innovative marketing during the pandemic, producing some of the highest sales rates and record setting apartment values.