CHALLENGE

Brabazon is an extensive mixed use development which will encompass circa 10,000 residential units in addition to vast commercial opportunities and infrastructure over a 20 year timeframe. The Hangar District forms phase 1 consisting of 278 units comprised of both housing and apartments.




SOLUTION

Provided consultancy advice on the development in creating the masterplan. Brand new developer with few systems or processes in place; worked in tandem with Savills to set up and the sales team and provide advice and protocols to maximise sales results. Launched to the market at the beginning of 2021 within the pandemic; achieved all sales targets in an unknown market and set a new destination and price point for the area.




RESULTS

Brand new location creating a new district for the city of Bristol. Had to create a brand for the developer in order to achieve the prices and create demand for this brand new product in an untested market location.

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