CHALLENGE

Imperial House offers 60 stylish one, two and three-bedroom apartments and penthouses in the heart of Solihull. Many benefit from private outdoor space while all have access to the landscaped roof garden and secure, allocated parking.




SOLUTION

Launched off-plan to the market in Winter 2022, 50% sold off plan, achieving premium values for the area to both owner-occupiers and investors. As of July 2024 we are 90% sold.




RESULTS

Having sold out of the first phase of the Princes Gate development (100 units) we launched Phase Two comprising Imperial House. We were appointed as Joint Agents with a local estate agent however have outperformed them by selling 65% of the scheme. 

Savills New Homes Team in Birmingham have acted on our behalf in the sale of two of our larger sites and have performed exceptionally, attracting buyers from both the domestic and international marketplace, providing a dedicated and literally a 24/7 service, in turn outperforming alternative agents hands down.

David Hofton – Sales & Marketing Director at Elevate Property Group

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