In Focus: Prime Central London – Autumn 2025

From the elegant squares of Belgravia, to the bustling streets of Notting Hill, prime central London offers a lifestyle and investment opportunity that few cities can match. Add to this world-class cultural institutions, beautiful parks, and vibrant neighbourhoods, and it's easy to see why the enduring appeal of the Capital lives on despite current market headwinds.

The narrative around London property in 2025 has been dominated by policy shifts – new tax measures, tightening regulations, and talk of market disruption. But step into the world of prime central London, and a more nuanced story emerges.

In our sixth edition of ‘In Focus: Prime Central London’, we combine in-depth market analysis from our dedicated research team, which looks at how property and lettings prices are changing, who is moving where, and why, with local insights from our agents on the ground.

Whether you’re looking to buy, sell, let, or invest, this report provides everything you need to navigate today’s evolving market with confidence.

Read each section below.

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For more information, please contact your nearest local office or arrange a market appraisal with one of our local experts.

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