International real estate advisor Savills reports a significant increase in hotel investments in the North West region, with transactions totalling just over £57 million in the first half of 2025. This marks a 45% rise compared to the same period in 2024, highlighting growing investor interest in hotels outside London and the South East.
Despite a slower start for the UK hotel investment market overall, which saw £1.59 billion in transactions in H1 2025, the North West region demonstrated remarkable resilience and growth thanks to its variety of location, offering coastal and rural sites as well as major city centres.
In the UK overall, single asset transactions totalled £1.35 billion in H1 2025, reflecting an 8.4% year-on-year increase and standing 1.7% above the 10-year H1 average of £1.33 billion.
The North West market, characterised predominantly by single asset transactions, was well positioned to benefit from this trend. Significant transactions including the sale of The Guide Association’s Waddow Hall to GT Foundation for more than its asking price of £3.25m.
Tom Cunningham, UK Regional Director, Hotel Capital Markets, Savills Manchester, says: “The North West hotel market has seen a strong performance for the first half of 2025, driven by strong demand for single assets, the continuing popularity of staycations, and a growing investor interest beyond the capital. The region is home to some of the UK’s most popular wedding and holiday locations, as well as major cities that attract business users, and I would expect the performance to remain strong for the rest of the year.”