Prime central London: Notting Hill

Notting Hill’s unique character has long made it a magnet for creative professionals, with media, tech, and music executives drawn to its distinctive blend of artistic heritage and village-like atmosphere.

This diverse mix has been further enriched by the return of families that had moved out of the capital during the pandemic. With the pull of professional networks and office proximity guiding their returns, their appetite for nature and space remains unchanged. For these returnees, Notting Hill’s private garden squares offer the perfect compromise – urban convenience wrapped in leafy sanctuary.

Meanwhile, tax changes are reshaping buying patterns across the high-net-worth segment. Rather than leaving London entirely, many are choosing to consolidate their property footprint, downsizing to smaller but strategically located homes within their favoured postcodes.

The area is also witnessing a notable generational shift. Young tech executives are entering the market alongside beneficiaries of accelerated wealth transfers, as parents seek to mitigate inheritance tax exposure. These younger families are particularly drawn to Notting Hill’s treelined residential streets, attracted by the strong sense of community and family-friendly environment.

Properties with gardens in the £3 million to £6 million range are seeing consistent activity, while the ultra-prime market above £10 million shows more caution. Political uncertainty around potential wealth taxes continues to influence buyer behaviour at the top end of the market, echoing the hesitancy that affected transactions last autumn.

Those considering moves in Notting Hill may find current market timing worth evaluating, particularly in light of expectations around future price movements.

In the lettings market, the supply-demand ratio is stabilising, with available stock on the rise and demand for some property types softening. Gains in rent from 2022 to 2024 have continued for one- and two-bedroom flats, where supply remains limited by historical standards. For larger flats and houses, more subdued demand has seen increases stall this year.

Tenants are becoming far more discerning about quality. New kitchens and bathrooms must feel unused, and slightly outdated properties that would have rented two years ago will sit unoccupied. In particular, houses commanding rents in excess of £150,000 per annum need to be presented in very good condition to attract tenants at that level. New developments, such as The Whiteley, have demonstrated that exceptional rents are achievable when the standard of finish and amenities are commensurate with the price.

To read more of our Residential Research please visit our Residential Hub

Calculate the gross and net rental yields on a rented property with our rental yield calculator

Understanding the Renters’ Rights Bill

For more information, please contact your nearest local office or arrange a market appraisal with one of our local experts.

^{Read the articles within In Focus: Prime Central London – Autumn 2025 below}