Savills has been appointed by British Land to find a joint venture partner for Euston Tower, the redevelopment of a unique West End tower, in the heart of London.
British Land secured planning approval in March 2025 to redevelop Euston Tower into a highly sustainable, world-class building – the first West End tower in a generation, and likely to be the last.
Located at British Land’s Regent’s Place campus in the heart of London’s Knowledge Quarter, the scheme will create c.560,000 sq ft of new workspace for the West End and create a new focal point in the skyline. The 31-storey tower will comprise 19,000 sq ft floor plates, 360-degree views across central London, terraces and shared amenity spaces for collaboration, to support a strong ecosystem for businesses to network, generate ideas and launch products.
Savills data shows that this area north of Oxford Street is expected to benefit from the highest office rental growth of any London submarket between 2025 and 2029, and the scheme is in the ideal location to capitalise on this strong trajectory. The development pipeline in the area is constrained beyond 2028, making Euston Tower one of the few opportunities to invest in the West End.
Oliver Fursdon, head of London Commercial Development at Savills, comments: “The redevelopment of the iconic Euston Tower is a one-off chance to create a lasting legacy on the London skyline. Partnership with British Land offers the opportunity to capitalise on a derisked planning position and to deliver the best-in-class product that today’s leasing market demands.”
Oliver Bamber, director of Central London & International Investment at Savills, comments: “The opportunity to invest in the future of such an iconic building doesn’t come around often, and the consented proposals demonstrate the ambition of Regent’s Place. The West End office market is thriving and demand for best in class space will continue to increase over the next five years, making Euston Tower a highly attractive opportunity for British Land and its new partner.”