On behalf of investors, developers and brands, Savills GRD produces bespoke feasibility studies to de-risk and add value to residential and mixed-use projects globally. At the core of these studies lies our global understanding of the residential sector made possible through our extensive network of 700+ offices. Our understanding of both local and international market dynamics form the basis of our recommendations. The exact scope of our feasibility studies can be tailored to our client’s needs but is always based on detailed due diligence including a full site and masterplan review, market research and comparable data analysis. Based on the principals derived from this due diligence, and our global experience, Savills GRD can provide detailed development recommendations from branding suitability and buyer profile analysis to guidance on optimised unit type, mix, sizing, pricing, phasing and absorption.

The value that a brand can add to a residential development is a fundamental element to the explosive growth and success of the branded residential sector. Determining this value is an important marketing tool for brands seeking to expand their presence in the sector and for developers who wish to explore the real benefit of partnering with a brand. We undertake brand premium studies, isolating and calculating the percentage price uplift that a brand can command for a scheme. Savills regularly undertakes annual brand premium studies on behalf of three of the sectors market-leading hospitality brands including Marriott International, Mandarin Oriental, and Hyatt on projects across Europe, the Americas, the Middle East, and Asia.

With the branded residential sector expanding and evolving at such a rapid pace, it is essential that investors and developers stay informed. Savills Global Residential Development Consultancy leverages the extensive agreements and development databases to derive invaluable insights into the profile of buyers, and highlight changes in market trends in real-time which can be used for the benefit of every client. In addition, we are constantly updating our knowledge of existing and pipeline developments in the sector, provided directly from the brands. Moreover, trends in architecture and design, technology, and sustainability are regularly changing according to HNW and UHNW individual expectations and Savills is at the forefront monitoring changes in these trends. We are therefore ideally placed to provide reliable and insightful market research and forecasts. Clients can commission bespoke research pieces tailored to suit their needs, both within and beyond the branded residential sector.

The choice of brand to partner with on a mixed-use or standalone residential project is fundamental to the success of a development. We work with our clients to select the best brand for their project, whether a hotel brand or a non-hotel brand. We then lead the commercial negotiations for the residential license, management, marketing and technical contracts to ensure our clients secure the most competitive commercial terms while protecting the operational integrity and laying the foundation for a sustainable partnership between the parties.

Structuring branded residences whether standalone or integrated developments requires thoughtful consideration to ensure seamless operations and maximum synergistic impact. Savills Global Residential Development Consultancy offers to clients guidance on designing rental programs and optimising homeowner associations integration within mixed-use developments. From structuring residential agreements to preparing budgets and offering best practices, our operational advisory service line endeavours to protect the various stakeholders and deliver successful projects.