CHALLENGE
W Manchester is the first regional branded residences in the UK, made up of 162 hotel rooms and 217 branded residences. The development will set a new standard for residential living in the city and has been the most exclusive launch seen in Manchester to date. The development promises to deliver its motto of ‘’Whatever/Whenever service’.
SOLUTION
Provided consultancy advice on the development from conception to the official launch in November 2023. Launched to the market in multiple international centres following an international campaign with a key focus on Singapore, Shanghai and Beijing supported by our UK team that assisted the teams in providing local expert knowledge.
RESULTS
First regional branded residences in the UK so there was substantial research required to ensure the relevance to the pricing and the differential of product / offering between a development that is branded vs non branded.
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