Zonal pricing would have seen the nation divided into geographical zones. In areas with higher demand than supply, prices would rise to encourage energy efficiency and investment. Conversely, in zones where energy supply is greater than demand, prices would drop to attract energy-intensive industries. Ideally, this would balance out congested zones, with industries moving to low-price areas and generators developing in high-price zones. The idea was that smaller zones would provide precise price signals for development decisions, but could also lead to price variability.
While zonal pricing had both strong support and opposition since its initial consultation in July 2022, the Department for Energy Security and Net Zero (DESNZ) delivered its verdict on 10 July 2025 with the release of the ‘summer update’.
In short, DESNZ confirmed that the UK electricity market will not transition to zonal wholesale pricing, because “there are significant risks to zonal pricing that we have not been convinced can be satisfactorily addressed compared to our preferred approach of reforms to national pricing.” 


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